Matter Choir

Sonic identity

Fictional demo project

A proposed family of tones with one recognizable character and room to vary.

A brass disc, a maple block and a ceramic cylinder arranged on a pale sage surface.

Original concept imagery. This treatment has no project soundtrack attached.

The imagined brief

The imagined brief

Imagine a cultural programme bringing talks, screenings and small performances into one place. Its sound should feel welcoming and distinct across an opening film, a short social edit and an in-room announcement.

Imagine a cultural programme bringing talks, screenings and small performances into one place. Its sound should feel welcoming and distinct across an opening film, a short social edit and an in-room announcement.

Our proposed contribution

Our proposed contribution

The proposed identity starts with three tactile voices: wood, ceramic and a light metallic tone. A short relationship between them becomes the recognizable idea. Longer expressions can shift pace and instrumentation while keeping that relationship intact. This is an invented identity study, not work for an existing venue or programme.

The proposed identity starts with three tactile voices: wood, ceramic and a light metallic tone. A short relationship between them becomes the recognizable idea. Longer expressions can shift pace and instrumentation while keeping that relationship intact. This is an invented identity study, not work for an existing venue or programme.

Proposed deliverables

Proposed deliverables

A core sonic concept and tonal palette A short signature and longer expressions Examples for three imagined touchpoints A concise guide to variation and use

A core sonic concept and tonal palette A short signature and longer expressions Examples for three imagined touchpoints A concise guide to variation and use

Format

Imagined cultural programme

Role

Proposed sonic concept and identity system

Context

Self-initiated fictional demonstration

Concept and original imagery created for this template. No client commission is represented.

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